Welcome & Introductions

Hi BGS Community,

I'm Marcos, joining you from Madrid via the IE Business School Executive MBA cohort.

I am a Senior Marketing Executive with 18+ years of experience-spanning a decade at Google and strategy roles at Accenture and Nielsen-before recently pivoting to Allianz as their Senior Marketing Data & Tech Lead.

My niche? I sit at the intersection of rigorous analytics and brand creativity, speaking the language of CTOs and CFOs, while my tenure in Product Marketing allows me to captivate CMOs.

I am looking to connect with leaders who are navigating the complexity of the AI era. I'd love to swap insights on:

• AI & Innovation: Moving beyond the hype to cost-saving operational efficiency (ask me about experiment for C-Levels).

• Strategic GTM: Building ecosystems and orchestrating immersive brand moments that hit commercial targets.

• Career Pivots

If you are ever in Madrid (or up for a virtual chat), let's grab a coffee. To avoid the back-and-forth, feel free to grab a time that works for you directly here:

👉 <response-element class="" ng-version="0.0.0-PLACEHOLDER"></response-element>https://calendar.app.google/fT8HozsRvHHHPh6T9<response-element class="" ng-version="0.0.0-PLACEHOLDER"></response-element>

Best,

Marcos

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Marcos Aramburu Martínez
Senior Marketing Executive
Madrid
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Hi Marcos,

Welcome to the BGS community! Thank you for introducing yourself and for being a valued BGS member. Your experience and expertise is a wonderful addition to our network.

Since you're based in Madrid, you may also enjoy getting involved with the BGS Spain Alumni Chapter. You can find the chapter president's contact information on our Alumni Chapters & Groups page. We're glad to have you here!

Thanks,

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Christina Allrich
Executive Director
Beta Gamma Sigma Global Headquarters
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Original Message:
Sent: 9/17/2026 12:03:00 PM
From: Christina Allrich
Subject: RE: Hello from Madrid! 👋 Bridging Data & Creative (ex-Google / Allianz)

Hi Marcos,

Welcome to the BGS community! Thank you for introducing yourself and for being a valued BGS member. Your experience and expertise is a wonderful addition to our network.

Since you're based in Madrid, you may also enjoy getting involved with the BGS Spain Alumni Chapter. You can find the chapter president's contact information on our Alumni Chapters & Groups page. We're glad to have you here!

Thanks,

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Christina Allrich
Executive Director
Beta Gamma Sigma Global Headquarters
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