Welcome & Introductions

Hello everyone! My name is Katrina Noueihed, I am a senior student at the Lebanese American University, studying marketing and psychology. I am so grateful for this opportunity and cannot wait to see all the opportunities that it gives me!!

------------------------------
Katrina Noueihed Saab
Aley
------------------------------

Katrina, we're so glad to have you here!

Marketing and psychology is a powerful combination. Understanding how people think and make decisions can completely shape how you approach marketing strategy.

That was actually my path as well! Psychology was my undergrad and then an MBA with a marketing focus. I've found that understanding human behavior has been really valuable in nonprofit marketing and mission-driven storytelling.

Are you thinking more about brand strategy, consumer behavior, or another direction right now?

------------------------------
McKenna Sawchak
Senior Manager, Marketing & Communications
BGS HQ
------------------------------