Profile

Ms. Marlene Reyes

Manager LATAM | Research Strategy | Actionable Insights

Contact Details

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Bio

Results-driven strategic Program Manager leading multi-country and data-driven programs across LATAM. 15 years in complex research, including a decade specialized in the technology industry.

Combining unique dual expertise in Public Policy and Applied Statistics, I apply a sophisticated systems-thinking approach to address complex market challenges and optimize business outcomes. 

A tactical user of Artificial Intelligence tools, I enhance speed, accuracy and efficiency to deliver actionable insights and create clarity, predictability, and measurable business impact in high stakes environments. 

Proven success in driving operational transformations, streamlining program lifecycles, and mitigating risks, while influencing C-suite decision-making. 

Education

University of Chile
Chile
Master
Public Policy
2016 To 2018
Dissertation: Obstacles to innovation in Small and Medium Enterprises in Chile: lack of Information on Technology (Econometric Model: Probit Regression)

International Data Group (IDG)
Mexico
Global Management Training Program, 2025
2024 To 2025

National Autonomous University of Mexico
Mexico
Diploma
Applied Statistics
2012 To 2013

National Autonomous University of Mexico
Mexico
Bachellor
International Affairs
2005 To 2009
Dissertation: Telecommunications in Latin America 2004-2010: America Movil and Telefonica

Job History

IDC
Program Manager LATAM – PCD Division
Mexico
November 2022 - present

IDC
Senior Analyst LATAM – Emerging Markets
Mexico
September 2021 - November 2022

Ethos Innovation in Public Policy
Research Manager – Innovation
Mexico
December 2018 - September 2021

Latin America Impact Network
Spokesperson Leader – Impact Investment
Mexico
September 2020 - August 2021

Alliance for Impact Investment Mexico
Knowledge Leader – Impact Investment
Mexico
January 2019 - August 2021

IDC
Analyst – Personal Devices Market
Mexico
April 2018 - December 2018

IDC
Analyst – Telecommunications Market
Mexico
January 2015 - February 2016

Select Estrategia
Coordinator – ICT Division
Mexico
January 2014 - January 2015

National Autonomous University of Mexico
Professor
Mexico
January 2013 - January 2014